EU: Empowering Consumers for the Green Transition Directive
Executive Compliance Guide
October 23, 2026
The Empowering Consumers for the Green Transition (ECGT) Directive strengthens EU rules on environmental marketing and product information, aiming to eliminate greenwashing and improve transparency for consumers.
The ECGT introduces:
- Tighter requirements for environmental claims
- Stricter rules for sustainability labels
- Expanded consumer information obligations
- New prohibited practices
- Enhanced enforcement and tougher penalties