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Mounting regulatory scrutiny over algorithmic pricing necessitates robust internal controls

Global Competition Review

August 11, 2025

Global
Global
Global

Partners Josh Shapiro and Patricia Gorham and Associates Kaitlin Carreno and Heidi Smucker have authored an article for Global Competition Review in its annual Antitrust Review of the Americas that explores how algorithmic pricing tools have come under increasing scrutiny from government regulators and private litigants, with some allegations that these pricing tools help facilitate collusion among competitors.

They discuss avoiding potential risks when using such tools, such as limiting reliance on commercially sensitive information and establishing, documenting and enforcing internal policies that ensure transparency regarding pricing decisions.

The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website.

Key contacts

joshuashapiro@eversheds-sutherland.com

Joshua L. Shapiro

Partner

Washington, DC, United States

patriciagorham@eversheds-sutherland.com

Patricia A. Gorham

Partner

Atlanta, United States

kaitlincarreno@eversheds-sutherland.com

Kaitlin Carreno

Counsel

Atlanta, United States

heidismucker@eversheds-sutherland.com

K. Heidi Smucker

Senior Associate

Washington, DC, United States

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