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In the world of fashion we look at the French fast-fashion bill and the UK Competition and Market Authority’s guidance on the Green Claims Code in the fashion industry. This edition also covers environmental NGOs taking the European Commission to the ECJ due to the ‘green’ label for planes and ships in the European taxonomy, the tobacco and vapes bill and body image in advertising in the UK, and IP protection in livestream advertising in China, and much more! Read on to find out what you need to do to comply with the latest developments. If you would like to subscribe to this newsletter, please click the ‘Subscribe’ link at the foot of this page. Thank you to Koon-yiu Tse for co-writing this newsletter. The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer. Insights series Global AdVocate Services Intellectual Property Key contacts David Wilkinson Partner United Kingdom Chloe Gastrell Principal Associate United Kingdom Lisa Highet Partner United Kingdom Thera Adam van Straaten Partner Rotterdam, Netherlands Bas Peper Associate Amsterdam, Netherlands Dan Roskis Partner Paris, France Gaëtan Cordier Partner Paris, France Chloé Lemenne Associate Paris, France Beatrice Bigonzi Partner Milan, Italy Cedric Lam Partner Hong Kong SAR, Asia Latest Insights legal updates Consumer Lens - Session 1 \| The Rise of European Class Actions podcasts and webcasts Tax NOLs in Cross-Border Structures Webinar legal updates EU Pay Transparency Directive legal updates Commercially connected - May 2026 Latest News client news Next stop, public ownership: Eversheds Sutherland advises DfT on GTR transition firm news Eversheds Sutherland strengthens restructuring offering with senior partner appointment firm news Eversheds Sutherland strengthens Commercial Advisory practice with technology partner hire client news Eversheds Sutherland advises Schroders Greencoat on acquisition of Dutch biomethane platform Latest Events virtual \| June 02, 2026 Spanish employment law training virtual \| June 09, 2026 UK employment law training virtual \| June 16, 2026 Nordic (Denmark, Finland, Norway and Sweden) employment law training virtual \| June 23, 2026 Introduction to Swiss employment law Tabs Label legal updates May 29, 2026 Consumer Lens - Session 1 \| The Rise of European Class Actions podcasts and webcasts May 29, 2026 Tax NOLs in Cross-Border Structures Webinar legal updates May 28, 2026 EU Pay Transparency Directive legal updates May 27, 2026 Commercially connected - May 2026 Legal notices Terms & conditions Privacy notice Cookies Imprint LinkedIn YouTube Facebook Connect Contact us Client login Staff login Subscribe to newsletter About us About Eversheds Sutherland Purpose and values Responsible business Alumni Insights Client tools Events and training Business topics Careers Offices © Eversheds Sutherland 2026. All rights reserved. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website. Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed and affiliated firms and the members of Eversheds Sutherland (Europe) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements and operate in accordance with their locally registered names. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global LLP. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client. For further information about these Eversheds Sutherland Entities and Eversheds Sutherlands’ structure please see the Legal Notices page of this website.

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Global AdVocate: advertising and marketing international quarterly newsletter

Second edition

November 22, 2024

Global

Welcome to the second edition of our international quarterly newsletter Global AdVocate, a topical resource designed to keep you informed on the recent legal trends in the dynamic world of advertising and marketing.

In the world of fashion we look at the French fast-fashion bill and the UK Competition and Market Authority’s guidance on the Green Claims Code in the fashion industry. This edition also covers environmental NGOs taking the European Commission to the ECJ due to the ‘green’ label for planes and ships in the European taxonomy, the tobacco and vapes bill and body image in advertising in the UK, and IP protection in livestream advertising in China, and much more! Read on to find out what you need to do to comply with the latest developments. If you would like to subscribe to this newsletter, please click the ‘Subscribe’ link at the foot of this page.

Thank you to Koon-yiu Tse for co-writing this newsletter.

The materials on the Eversheds Sutherland website are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, the materials may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on the materials. Always consult a qualified lawyer for specific legal matters. To view the full disclaimer, see our Terms and Conditions or Disclaimer section in the footer.

David Wilkinson

Partner

United Kingdom

Chloe Gastrell

Principal Associate

United Kingdom

Lisa Highet

Partner

United Kingdom

Thera Adam van Straaten

Partner

Rotterdam, Netherlands

Bas Peper

Associate

Amsterdam, Netherlands

Dan Roskis

Partner

Paris, France

Gaëtan Cordier

Partner

Paris, France

Chloé Lemenne

Associate

Paris, France

Beatrice Bigonzi

Partner

Milan, Italy

Cedric Lam

Partner

Hong Kong SAR, Asia

Latest Insights

legal updates
Consumer Lens - Session 1 | The Rise of European Class Actions
podcasts and webcasts
Tax NOLs in Cross-Border Structures Webinar
legal updates
EU Pay Transparency Directive
legal updates
Commercially connected - May 2026

Latest News

Latest Events

virtual | June 02, 2026
Spanish employment law training
virtual | June 09, 2026
UK employment law training
virtual | June 16, 2026
Nordic (Denmark, Finland, Norway and Sweden) employment law training
virtual | June 23, 2026
Introduction to Swiss employment law

Tabs Label

legal updates

May 29, 2026

Consumer Lens - Session 1 | The Rise of European Class Actions

Business meeting close up discussing data

podcasts and webcasts

May 29, 2026

Tax NOLs in Cross-Border Structures Webinar

legal updates

May 28, 2026

EU Pay Transparency Directive

skyscrapers upward view symmetry glass facade modern corporate architecture

legal updates

May 27, 2026

Commercially connected - May 2026

Offices

© Eversheds Sutherland 2026. All rights reserved. Eversheds Sutherland is a provider of legal and other services operating through various separate and distinct legal entities. For further information about these entities and Eversheds Sutherlands' structure please see the Legal Notice page of this website.

Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed and affiliated firms and the members of Eversheds Sutherland (Europe) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements and operate in accordance with their locally registered names. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global LLP. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client. For further information about these Eversheds Sutherland Entities and Eversheds Sutherlands’ structure please see the Legal Notices page of this website.

Global AdVocate: advertising and marketing international quarterly newsletter

Second edition

Services

Key contacts

Latest Insights

Latest News

Latest Events