When you are bringing a new technology product to market, whether hardware or software, you will need the advice of a legal team with a strong understanding of tech, your business objectives, of the legal issues you will encounter, now and in the future, and in all your markets.
Our highly-integrated, interdisciplinary and deeply collaborative team provides comprehensive, business-focused and time sensitive advice in one of the most rapidly evolving areas of the law. Clients describe us as well-versed in cutting-edge and innovative technology as well as the ever-changing interdisciplinary legal framework surrounding such technology.
Our team serves as external legal counsel to several Fortune 50 technology companies and is deeply embedded in our clients’ product development processes. We provide legal advice and practical guidance for a range of emerging technologies, whether or not as part of privacy assessments, including artificial intelligence, augmented and virtual reality, the metaverse, facial recognition and other biometric technology.
We understand the need for creative problem solving and issue spotting under rapidly evolving legal and regulatory requirements and frameworks, and can help you navigate the various legal questions that arise in data privacy, competition, open finance, accessibility, intellectual property, and employment issues.
Our teams shapes our advice to the unique circumstances and challenges of each project, and ensure the right people are in the right places at a global scale to offer insight and certainty — from the most routine questions to the most groundbreaking, complex and multijurisdictional. Our knowledge also extends beyond the law: many of our attorneys have backgrounds in technology, science and engineering that enable us to deeply understand your products.
We will take the time to understand your goals and then provide you with actionable advice for all stages of the product development life cycle, from ideation to launch.
We work with all companies developing tech products from the largest Fortune 50 technology companies to smaller and mid-sized companies in growth mode.
Our global lawyers can help you with all aspects of product counseling law. Notable experience in this field includes:
- advising a global Fortune 50 publicly traded technology company on data privacy, intellectual property, competition and other legal matters related to the development, launch and updating of virtual reality video games and social apps and their features
- analyzing and providing risk mitigation strategies to a Fortune 50 technology company in connection with creating, developing and launching advertising products and features in virtual reality and augmented reality
- advising on the adoption of voice control for the consumer banking applications of a financial institution, and for a leading global technology company, advised on integration of insurance products into their smart home devices.
- advising an automotive sector client on the collection and reuse of data from its vehicles, and another sector client on the privacy notices, consents and other terms required for a new in-vehicle user platform
- advising on data protection product audits for a US-based technology and hardware provider. The products include sensitive privacy areas, such as GPS tracking. The purpose of the audit is the EU and UK roll-out of more than 50 tools
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